Free Marketing Tools You Can Use Online

Free Marketing Tools

Online marketing is a growing trend, and it has taken the place of traditional marketing. Nowadays, it is one of the prime areas of all companies to focus on. Online Free marketing tools are a major investment for companies, whether small or big and without this, they cannot survive. Online marketing budget doesn’t mean it has to be in the form of $. It could be in your local currency. To improve marketing strategy within budget, there are dozens of Free marketing tools available in the market you can use. Some of them are free and paid. So how do you if you are spending on the best marketing tool that is going to boost your sales and traffic? Check our list below to find the best one.

Social Media Tools

  • Mention
  • Tailwind
  • TweetDeck
  • Google Alerts
  • Sales Navigator
  • Buffer
  • Facebook Page Insights


Mention is one of the prominent tools when it comes to monitoring social media presence. Monitoring your presence on social media is challenging, and mention makes it easy. It is the way to streamline and automate the process. The mentioned tool allows you to work on monitoring online media, competitive analysis, brand management, and social media management.


Tailwind is one of the supreme tools for Instagram and Pinterest. It helps in content scheduling, and You can use tailwind to save time with bulk image upload, drag and drop calendar, hashtags list, multi-board pinning, and more. Moreover, you can optimize your Instagram and Pinterest schedules based on the time when your audience is most active on these social media platforms.


It is one of the most popular online free marketing tools on the list. TweetDeck is a widely popular and best free tool available in the market for Twitter. It has a variety of features and functions that allow it to get things automated in social media. It is very simple and easy to use.   

Google Alerts

It is one of the famous free marketing tools given by Google. Google alerts allow you to discover the social media platforms that are driving traffic towards your website. Every time your keyword and brand are searched, you will get the notification. It is one of the easiest and powerful tools available in the online industry.

Sales Navigator

It is one of the easiest and neatest tools you will ever encounter. Sales navigator lets you view social media activity and profile. In simple terms, it helps to find the right prospect to build a trusted relationship. Sales navigator is a social selling platform by Linkedin.


Are you looking to manage social media platforms at a time in one place? Buffer makes it easy for you. You can manage all social media posting, scheduling, analyze performance, and manage your account in one place. Buffers allow you to stay on top of updating all social media platforms from a single dashboard.

Facebook Page Insights

It is the tool given by Facebook itself. Anyone who calls himself or herself Facebook advertisers use Facebook page insights tools. This tool allows you to see behind the curtains and understand the behavior and interest of the customers.

Ranking & SEO Free Marketing Tools

  • Ahrefs
  • Keyword Tool
  • Google Trends
  • SpyFu
  • SEMrush
  • Google Analytics


Ahrefs is one of the best and most renowned free marketing tools for online marketing for search engine optimization (SEO). It is integrated with 16 trillion links in its database. You can use Ahrefs backlink checker for free. If you use a paid version, you can track your competitor’s backlink, keywords, and their ranking strategy easily from this tool.

Keyword Tool

Keywords are a gemstone in every SEO and another marketing campaign. The keyword tool is one of the prominent tools to find the right keywords for your business that can bring sales and traffic to your website. Use this tool to find the targeted audience.

Google Trends

Google is one of the trending products of Google. This free tool allows you to search your market or niche to find out current and past trends. It also gives you related queries with top and rising features. It shows results in a graph form that is very easy to understand.


It is another tool to spy on your competitors’ backlinks, keywords, and search engine ranking strategy. SpyFu gives data in detail. You can even spy on their paid advertising keywords and PPC ad copies. You will be able to find out all strategies to outrank your competitors.


It is another popular tool after Ahrefs. It helps you to have access to SEO, content, and advertising. SEMrush has the power that will keep you at the top of search results SERPs. Using this tool, you will be able to get competitor’s keywords, backlinks, and search engine ranking strategies.

Google Analytics

If you are in the industry of internet marketing, you must have heard of Google analytics. It is one of the best free marketing tools to track your website visitors, their location, and devices. Google Analytics can be connected to any website such as WordPress, Shopify, Magento, Opencart, and even to the custom website by adding its code into the website’s header. It’s free and easy to access. All you need is just to sign up for the google analytics account. Just like Google Analytics, marketers can use different free marketing tools.

I hope you enjoyed reading this article, and now you are fully capable of finding the best one that will suit your business the most. By using these free marketing tools, you can grow your business from a small to a larger scale. Online free marketing Tools and free online advertising are convenient to bring the right traffic and sales to your business. Moreover, some of them are free to use, so you don’t need to worry about them in the initial stages of the company.

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